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	<title>Comments on: STOP THE INSANITY! PERSONAL BRANDING IS NOTHING NEW!</title>
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		<title>By: Shalini Bahl</title>
		<link>http://www.getperspectives.com/2009/07/personal-branding-is-nothing-new/comment-page-1/#comment-650</link>
		<dc:creator>Shalini Bahl</dc:creator>
		<pubDate>Thu, 29 Oct 2009 04:18:46 +0000</pubDate>
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		<description>Hurray!!! Someone finally said it - I am in full agreement with you about the way personal branding is being approached today. I find most posts superficial and like you suggested being promoted in a very cult-like manner with little to offer in terms of new insights.

Yet, I do believe in the value of authentic personal branding coming from a place of providing focus to people to be in touch with their highest potential, find their unique positioning, and communicate effectively. While even this is not new, my perspective is that what is new and needed is more self awareness. And I wrote about that in my Blog:
http://mindfulmarketers.blogspot.com/2009/10/what-is-missing-in-current-discussions.html

The other angle with which I approach personal branding is based on authenticity and this is a fairly new discussion in management. And that is more about living in alignment with our purpose:
http://mindfulmarketers.blogspot.com/2009/07/are-you-authentic-entrepreneur.html

So, while I don&#039;t like the way the current discussion is dominated by the narrow approach to personal branding, I do believe it has value when used as a way to get people to be the best they can be.

Thank you for providing another lens to this discussion :)</description>
		<content:encoded><![CDATA[<p>Hurray!!! Someone finally said it &#8211; I am in full agreement with you about the way personal branding is being approached today. I find most posts superficial and like you suggested being promoted in a very cult-like manner with little to offer in terms of new insights.</p>
<p>Yet, I do believe in the value of authentic personal branding coming from a place of providing focus to people to be in touch with their highest potential, find their unique positioning, and communicate effectively. While even this is not new, my perspective is that what is new and needed is more self awareness. And I wrote about that in my Blog:<br />
<a href="http://mindfulmarketers.blogspot.com/2009/10/what-is-missing-in-current-discussions.html" rel="nofollow">http://mindfulmarketers.blogspot.com/2009/10/what-is-missing-in-current-discussions.html</a></p>
<p>The other angle with which I approach personal branding is based on authenticity and this is a fairly new discussion in management. And that is more about living in alignment with our purpose:<br />
<a href="http://mindfulmarketers.blogspot.com/2009/07/are-you-authentic-entrepreneur.html" rel="nofollow">http://mindfulmarketers.blogspot.com/2009/07/are-you-authentic-entrepreneur.html</a></p>
<p>So, while I don&#8217;t like the way the current discussion is dominated by the narrow approach to personal branding, I do believe it has value when used as a way to get people to be the best they can be.</p>
<p>Thank you for providing another lens to this discussion <img src='http://www.getperspectives.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Digital Biographer™ &#187; Posts about Personal Branding as of July 17, 2009</title>
		<link>http://www.getperspectives.com/2009/07/personal-branding-is-nothing-new/comment-page-1/#comment-463</link>
		<dc:creator>Digital Biographer™ &#187; Posts about Personal Branding as of July 17, 2009</dc:creator>
		<pubDate>Fri, 17 Jul 2009 11:24:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.getperspectives.com/?p=633#comment-463</guid>
		<description>[...] I emailed my boss-to-be Matt Goyer to ask if there was any reading I should do before I started.   PERSONAL BRANDING IS NOTHING NEW - getperspectives.com 07/16/2009 by Jason Miletsky The hype over personal branding has gotten way [...]</description>
		<content:encoded><![CDATA[<p>[...] I emailed my boss-to-be Matt Goyer to ask if there was any reading I should do before I started.   PERSONAL BRANDING IS NOTHING NEW &#8211; getperspectives.com 07/16/2009 by Jason Miletsky The hype over personal branding has gotten way [...]</p>
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		<title>By: Lisa Lomas</title>
		<link>http://www.getperspectives.com/2009/07/personal-branding-is-nothing-new/comment-page-1/#comment-462</link>
		<dc:creator>Lisa Lomas</dc:creator>
		<pubDate>Fri, 17 Jul 2009 09:02:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.getperspectives.com/?p=633#comment-462</guid>
		<description>I believe there is so much hype around Social media, there are however some that really stand out. Like any market, their is quality and their are some that think quantity and any product will do. I think its a revolution that has just begun and there will be some very big sorting going on. Quality will remain.</description>
		<content:encoded><![CDATA[<p>I believe there is so much hype around Social media, there are however some that really stand out. Like any market, their is quality and their are some that think quantity and any product will do. I think its a revolution that has just begun and there will be some very big sorting going on. Quality will remain.</p>
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		<title>By: Dave</title>
		<link>http://www.getperspectives.com/2009/07/personal-branding-is-nothing-new/comment-page-1/#comment-461</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Fri, 17 Jul 2009 05:55:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.getperspectives.com/?p=633#comment-461</guid>
		<description>Amen.

Personal branding is probably just a new concept to this certain young crop of professionals who happen to be looking for jobs and are accustomed to everyone looking when they yell, &quot;Hey, look at me!&quot;

In defense, when any generation discovers something for the first time they think they invented it.</description>
		<content:encoded><![CDATA[<p>Amen.</p>
<p>Personal branding is probably just a new concept to this certain young crop of professionals who happen to be looking for jobs and are accustomed to everyone looking when they yell, &#8220;Hey, look at me!&#8221;</p>
<p>In defense, when any generation discovers something for the first time they think they invented it.</p>
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		<title>By: Rod Alley</title>
		<link>http://www.getperspectives.com/2009/07/personal-branding-is-nothing-new/comment-page-1/#comment-460</link>
		<dc:creator>Rod Alley</dc:creator>
		<pubDate>Thu, 16 Jul 2009 22:39:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.getperspectives.com/?p=633#comment-460</guid>
		<description>Thank you for saying it! for all the hype, personal branding &quot;experts&quot; are starting to look more like fanatics than true experts</description>
		<content:encoded><![CDATA[<p>Thank you for saying it! for all the hype, personal branding &#8220;experts&#8221; are starting to look more like fanatics than true experts</p>
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