TO BE SOCIAL MEDIA EXPERTS, MUST AGENCIES PRACTICE WHAT THEY PREACH?
November 16, 2009 by Jason
Filed under FEATURED, MICRO DEBATE: BUSINESS & MARKETING
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This post was mentioned on Twitter by RyanRancatore: Micro-Debate: Can Marketing agencies not engaged in social media REALLY call themselves social media experts? http://bit.ly/TqqhS...
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social media requires an embedded presence. sockpuppets, avatars, and ghostwriters are essential for any social media project – one doesn’t need be entirely transparent to be successful, just generate a public space for play to form around an image that exists in an augmented and transmedia narrative
Huh??? can you translate that last part…also “sockpuppets”
I voted for Nicole’s argument, although I think Jason makes a pretty decent case. Social media has one word in it that is so, so, SO key: “social”. Many brands today have social media presences that frankly aren’t social in the least bit. Why? Because the people at the helm (client-side or agency) don’t have REAL social media experience…engaging, interacting, etc.
I have to give this one to Jason. The main reason being that not all social media channels are appropriate for everyone. Therefore, there are channels that agencies shouldn’t be on that my serve their clients well.
They still need to be experts and understand the channel, but they don’t have to necessarily participate in it. And, the fact that you are part of a social media channel doesn’t make you an expert, anyway. Understanding it does. You can be a hippocrate and still make a valid point.
My vote is for Jason. Jeff Swanson’s comments were right on target! No need to add anything, well said!
I have to go with Nicole on this one. Social media offers both agencies and clients a new channel to both target and engage in discussions with potential customers. For business-to-business agencies, social media can be a tool for public relations and for new business development. For clients, the potential is even greater; but with fewer marketing communications positions and tighter budgets, clients are looking to their agencies to provide the value proposition for social media. And to do that effectively, you have to engage in it to understand it.