5 things I see on Tweetdeck that just piss me off

Like many people, I keep Tweetdeck on in the background while I work, and occasionally glance at it to see if anything interesting happens to pop-up.   Aside from Friends, Mentions and DMs, I have columns for #marketing and #branding viewable, and over the past few months I’ve noticed certain recurring trends in these topics that [...]

WHAT SHOULD BRAND PERSONALITY REFLECT: COMPANY EXECS OR THE TARGET MARKET?

This answer isn’t clear-cut. For brand developers, it’s an issue can be tricky, because the truth is that the brand personality needs to take many variables into consideration. On the one hand, because the personality of a brand is the key to creating an emotional connection with the audience, it would [...]

5 Core Reasons Consumers Stay Loyal

One of my favorite jokes has to do with the power of loyalty:
Q. How do you know that a dog is man’s best friend?
A. Lock your wife and your dog in the trunk of your car. Let them out an hour later and see which of them is still happy to see you.
Loyalty is one [...]

Journeys, Voodoo and the Science of Marketing

It has been a while since I have posted an entry here, but I have been feeling the urge to get a few things off my chest.  I will even apologize in advance for some of the “less current” news topics in my upcoming posts.   The ideas have been building and the sticky notes are getting overwhelming on my desk.  They range [...]

FAN PAGES: CREATING TANGIBLE LOYALTY

As I was flying down to Dallas for a meeting earlier this week, I was half-heartedly flipping through the US Airway’s in-flight magazine when a short but interesting article caught my eye.  It was a reprint of an article from the Harvard Business Review, about whether or not social networking can actually show any measurable [...]

5 MISTAKES BRAND MANAGERS MAKE

During the years I’ve worked with various brands and brand managers, and have studied other brands to see how they’ve been developed, I’ve spotted some mistakes that brand managers make on a regular basis, which can often be the difference between failure and success:

Relying too much on data and research: Let me make this [...]

MINE!

Mine.
The favorite word of two year olds everywhere is now the name of a new magazine and concept from Time Inc and American Express Publishing.
The concept is intriguing. Instead of paying for several magazine subscriptions, readers complete a detailed questionnaire about their likes, dislikes and interests. Content is then pulled from Time Inc.’s suite of [...]

TRUE FRIENDS OR PERFECT STRANGERS?

Seth Godin posted a thought-proving blog entry about Dunbar’s 150 friend theory.  If you’re not familiar with Dunbar’s 150 friend theory, put simply it’s the fact that the human brain is hardwired for no more than 150 ‘friend’ connections. Anything more than that and we phase friends out to achieve stasis at 150 friends.
So according [...]

COUCH THERAPY: IS YOUR BUSINESS MODEL DEPRESSED?

Depression hurts. We all see the commercials that we are bombarded with during the news. You are depressed. You have high blood pressure and your cholesterol is through the roof. Hell, you might even be depressed because you have high blood pressure and that is leading to ED and then you are just depressed again. [...]

RISK TAKING IN MARKETING

EXCERPTED FROM: PERSPECTIVES ON MARKETING
Is a risky concept worth trying if failure means potentially losing the account (or, for a marketing director, losing your job)?
Risk-taking is a major part of life and can bring tremendous rewards. It’s important to remember, however, that risk-taking can be extremely dangerous if the risk involves tampering with something that [...]

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