GENEVIEVE SMITH

Genevieve Smith was the Chief Marketing Officer at Washington Mutual.  Her broad responsibilities included brand management, advertising, customer optimization, eCommerce, line of business and corporate marketing.

As CMO, Smith was the driving force in building the company’s strong consumer-friendly brand and differentiating WaMu as a bank that is fun, friendly and ‘unbank-like.’

Smith previously served as the Executive Vice President of WaMu’s Customer Optimization and eCommerce groups and before that was Executive Vice President of Marketing for WaMu’s Home Loans & Insurance Services group.

Together with her Marketing teams, Smith has earned numerous communications industry awards including the 2003 Cannes International Festival Silver Lion, the AMA Gold Effie, and Clio, and the AdWeek 1st Place Out of Home Award. Advertising Age magazine named her among the Top 50 Marketers of 2006, making Smith the only CMO of a bank to be included in the prestigious list.

Smith has more than 20 years experience in financial services marketing. Before joining WaMu, she held a broad range of senior marketing and sales management positions with American Savings Bank, which WaMu acquired in 1996. She also served as vice president and director of Empire Savings and Loan and as a partner at Northern Financial Services. Smith has also served on the Fannie Mae Advisory Board, a private company that works to make it possible for low- and middle-income families to buy homes of their own.

Smith received her bachelor’s degree in business administration and anthropology from Antioch University and also studied dance and anthropology at Universidád de las Américas in México.

Contact Genevieve: genevievesmith@mac.com

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