PERSPECTIVES ON MARKETING
DESCRIPTION
Marketing is not an exact science, and marketing issues are often interpreted, defined, and approached differently by different people, creating the potential for a disconnect in communication. This is particular true of the client/agency relationship, which oftentimes looks at a single marketing issue in radically different ways. “Perspectives on Marketing” is a unique spin on the “he said/she said” format, giving both the agency side (Jason Miletsky – CEO, PFS Marketwyse) and the client side (Mike Hand – Director of Sports Marketing, Hershey’s) of a number of topics that deal with marketing and the client/agency relationship. It examines over 100 compelling and important marketing issues that marketers deal with on a regular basis, such as how to best measure ROI, how to determine the best means for reaching an audience, and how to craft the most effective message. Each topic is approached from both points-of-view in a conversational, point/counter point style. This unique approach provides a frank, insightful, and enjoyable look into the whole of the marketing process, and helps promote understanding between the marketer and the client.
GIVE YOUR COMMENTS:
What’s your perspective? Which author do you agree with more? Weigh in and let us know your thoughts on the following five questions from Perspectives on Marketing. And check back often – we’ll be adding more questions soon!
Q. 5: SHOULD AN AGENCY BE EXPECTED TO DO SPEC WORK OR PRESENT CREATIVE AS PART OF THE PITCH?
Q. 52: IS PRINT ADVERTISING DEAD?
Q. 73: IS “GOING GREEN” FOR REAL, OR IT JUST A FAD?
Q. 101: WHAT IS THE BEST CAMPAIGN EVER RUN?
Have any other specific marketing questions you want our authors to answer? Leave a comment below!
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