DESCRIPTION
The practice of branding has exploded in importance in recent years and marketers look to increase their brand’s ability to connect with their audience. But, for all of its importance, there is often much confusion over what branding really is, why it’s important, and how it should get done. This is particular true in the client/agency relationship, which oftentimes looks at a single branding issue in radically different ways. “Perspectives on Branding” provides both sides of the branding story. The book tackles branding by providing perspectives on over 100 branding sub-topics in the form of a point/counterpoint style from both the agency and client sides. Readers will gain valuable insight and understanding on branding through war stories and frank conversations between these two points of view.
GIVE YOUR COMMENTS:
What’s your perspective? Which author do you agree with more? Weigh in and let us know your thoughts on the following five questions from Perspectives on Marketing. And check back often – we’ll be adding more questions soon!
Q. 27: WHAT ARE SOME OF THE COMMON MISTAKES BRAND MANAGERS MAKE?
Q. 63: IS BLOGGING GOOD FOR THE BRAND? OR IS IT TOO DANGEROUS?
Q. 78: WHAT CHANGES FIRST: THE BRAND OR THE MARKET?
Q. 85: WHICH BRANDS JUST SEEM TO GET IT?
Have any other specific marketing questions you want our authors to answer? Leave a comment below!
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