DESCRIPTION
Sales are the lifeblood of any company, regardless of its size. Dedicated sales people and small business owners are always looking for new and better methods to improve their techniques and increase their sales. To be truly effective in sales, a salesperson not only needs to know his product, but also what his customers want. “Perspectives on Increasing Sales” explains what “the buyer” wants, in his own words, by providing a unique spin on the “he said/she said” format. It shows sales people new techniques for improving their sales by providing not only expert advice from a qualified and successful sales person, but also by providing feedback on sales tactics from the perspective of a successful business person who deals with salespeople on a daily basis. Numerous topics are approached from both points-of-view in a conversational, point/counter point style. This unique approach provides a frank, insightful, and enjoyable look into the whole of the sales process, and helps promote understanding between the salesman and the customer.
GIVE YOUR COMMENTS:
What’s your perspective? Which author do you agree with more? Weigh in and let us know your thoughts on the following five questions from Perspectives on Marketing. And check back often – we’ll be adding more questions soon!
Q. 14: IS IT OKAY TO STRETCH THE TRUTH TO WIN AN ACCOUNT?
Q. 27: WHAT IS THE VALUE OF ATTENDING TRADE SHOWS?
Q. 93: IS THE CUSTOMER ALWAYS RIGHT?
Have any other specific sales questions you want our authors to answer? Leave a comment below!
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