Friday, September 3, 2010

CONTINUING THE MICHAEL PHELPS DEBATE

March 15, 2009 by Jason  
Filed under BRANDING, MARKETING

I honestly thought the whole Michael Phelps thing had blown over.  Someone snapped a picture of him smoking pot, there was a big uproar, Kellogg’s dropped him as an official sponsor even while other brands stuck by his side, and the story pretty much faded away. Done.
But a day or so ago, I logged onto [...]