CREATIVITY AND THE CULT OF BLAME

Creativity.  Has the word or concept lost its meaning?
Recently, I’ve found myself scratching my head over this.  As more and more of my agency peers express frustration with their clients’ lack of appreciation for creativity in marketing – apparently, brand managers increasingly define “creative” as “not strategic” – I’ve started wondering if maybe they have [...]

CREATIVITY OR EXPERIENCE? IT’S AN EASY CALL

by Jason Miletsky
I was recently involved in a debate with a small group of marketing people in which the following question was posed:
If you had to choose between two employee candidates, one of whom has experience but is not very creative and the other who is very creative but lacks experience, in general, which would [...]