I’M NOT A PC, AND NO 4.5 YEAR OLD WILL CHANGE MY MIND

by Jason Miletsky
I don’t get it. I don’t get the campaign, and I don’t get the thinking behind it.
Why would Microsoft, which holds on to a crazy dominant share of the OS market, deliberately play into Apple’s hands – not only further legitimizing them, but in the process making Apple seem even cooler than [...]