ONE MARKETER’S CRUSADE (PART I): WENDY’S IS STEALING FROM YOU

I’m a marketing guy.  In my opinion, being part of a process where you can see ideas come to life and change the way consumers behave or how they feel about a brand is an opportunity that I wouldn’t change for any other career in the world.  That’s why it annoys me when other marketers [...]

DO CONSUMERS REALLY FORGE EMOTIONAL CONNECTIONS WITH BRANDS, OR IS THAT JUST SOMETHING MARKETING AGENCIES LIKE TO SAY?

by Jason Miletsky
Marketing types, especially on the agency side, can be so full of crap we could be repackaged and sold as fertilizer. Advertising body copy is filled with useless words and phrases that mean absolutely nothing to anybody, including classic gems like “Our company stands for quality, or “We work to serve you,” and [...]