Friday, September 3, 2010

IS IT OKAY TO STRETCH THE TRUTH?

September 27, 2009 by marv_m  
Filed under MARKETING

EXCERPTED FROM: PERSPECTIVES ON INCREASING SALES
There’s a major difference between stretching the truth and outright lying—and anyone who tells you that salespeople can be successful without stretching the truth a bit is, well, outright lying. And anyone who outright lies to sell anything—even the idea that salespeople never need to stretch the truth—will inevitably get [...]