DOES “PERSONAL BRANDING” DESERVE ALL ITS HYPE? (ROUND #1)
November 10, 2009 by Jason
Filed under FEATURED, MICRO DEBATE: BUSINESS & MARKETING
POSITION: DEFINITELY NOT!
Personal branding is getting a ton of hype these days, and I can’t quite figure out why. Personal branding has been around since the dawn of time, but we used to just call it reputation. (I’d like to take this opportunity to point out that I’m not that old.) Everything you do, [...]
STOP THE INSANITY! PERSONAL BRANDING IS NOTHING NEW!
July 16, 2009 by Jason
Filed under MICRO DEBATE: BUSINESS & MARKETING
by Jason Miletsky
The hype over personal branding has gotten way out of control. I think we’re approaching cult status – and not the positive “Clockwork Orange” kind, where it becomes beloved by a surprising number of people over a long period of time. No, I mean ‘cult status’ in the creepy Tom Cruise/Scientology way.
It’s not [...]
