CAN BRANDS BE “TOO SOCIAL”?

POSITION: DEFINILTELY

It’s an interesting question. Before answering, I actually went to the Oxford English Dictionary for a proper definition of what has become a ubiquitous and multifaceted term. The definition that seemed most apropos these days:
Marked or characterized by friendliness, geniality, or companionship with others; enjoyed, taken, carried out, etc., in the company of others.
Against [...]

‘Sex and the City 2′ Not #1? What That Says About Brand Building

I’m not going to lie – I called this one wrong.  I would have bet money that despite the absolutely awful reviews it received, Sex and the City 2 would not only be the #1 movie in its opening weekend, but it would leave all of its competitors in the dust.  It should have been [...]

5 things I see on Tweetdeck that just piss me off

Like many people, I keep Tweetdeck on in the background while I work, and occasionally glance at it to see if anything interesting happens to pop-up.   Aside from Friends, Mentions and DMs, I have columns for #marketing and #branding viewable, and over the past few months I’ve noticed certain recurring trends in these topics that [...]

200 WORD MICRO DEBATES

Perspectives is excited to bring back our “200 Word Micro Debates.”
Each debate will spotlight two professionals with opposing viewpoints on a given marketing or business-related topic or questions.  Participants will have up to 200 words to make their case, with no opportunity to see the opposing argument before it’s published. Readers will then be able [...]

SOCIAL NETWORKING IS NETWORKING – NOT MARKETING

It seems as if in every marketing journal you open these days, a so-called social networking guru blabs on endlessly about the ways businesses should use social networking as  part of their marketing mix. Whether it’s urging marketers to Tweet or companies to set up Facebook Fan Pages, social networking is here to stay. These [...]

STOP THE INSANITY! PERSONAL BRANDING IS NOTHING NEW!

by Jason Miletsky
The hype over personal branding has gotten way out of control.  I think we’re approaching cult status – and not the positive “Clockwork Orange” kind, where it becomes beloved by a surprising number of people over a long period of time.  No, I mean ‘cult status’ in the creepy Tom Cruise/Scientology way.
It’s not [...]

SPANNING THE MARKETING DIVIDE

by Jason Miletsky
With social media marketing showing no signs of slowing down, companies are rapidly starting to assemble separate social media departments to help them ramp up their online strategies.  And as they do so, the wisdom of these moves is increasingly becoming the subject of debate.
For the life of me, I can’t understand why [...]