Thursday, March 11, 2010

TRUE FRIENDS OR PERFECT STRANGERS?

October 27, 2009 by Jason  
Filed under BUSINESS AND MARKETING BLOG

Seth Godin posted a thought-proving blog entry about Dunbar’s 150 friend theory.  If you’re not familiar with Dunbar’s 150 friend theory, put simply it’s the fact that the human brain is hardwired for no more than 150 ‘friend’ connections. Anything more than that and we phase friends out to achieve stasis at 150 friends.
So according [...]

SOCIAL NETWORKING IS NETWORKING – NOT MARKETING

October 12, 2009 by Jason  
Filed under MARKETING

It seems as if in every marketing journal you open these days, a so-called social networking guru blabs on endlessly about the ways businesses should use social networking as  part of their marketing mix. Whether it’s urging marketers to Tweet or companies to set up Facebook Fan Pages, social networking is here to stay. These [...]

SECOND LIFE SUPPORT

April 3, 2009 by Jason  
Filed under MARKETING

by Jason Miletsky
Second Life.  The virtual world where people from around the globe use avatars to meet, network and shop.  It’s been the subject of newscasts, marketing lectures, and a particularly memorable episode of Law & Order.  It’s been the source of ruined relationships and silly, wasteful law suits.  But with an online population of [...]