CAN BRANDS BE “TOO SOCIAL”?

POSITION: DEFINILTELY

It’s an interesting question. Before answering, I actually went to the Oxford English Dictionary for a proper definition of what has become a ubiquitous and multifaceted term. The definition that seemed most apropos these days:
Marked or characterized by friendliness, geniality, or companionship with others; enjoyed, taken, carried out, etc., in the company of others.
Against [...]

5 things I see on Tweetdeck that just piss me off

Like many people, I keep Tweetdeck on in the background while I work, and occasionally glance at it to see if anything interesting happens to pop-up.   Aside from Friends, Mentions and DMs, I have columns for #marketing and #branding viewable, and over the past few months I’ve noticed certain recurring trends in these topics that [...]

TRUE FRIENDS OR PERFECT STRANGERS?

Seth Godin posted a thought-proving blog entry about Dunbar’s 150 friend theory.  If you’re not familiar with Dunbar’s 150 friend theory, put simply it’s the fact that the human brain is hardwired for no more than 150 ‘friend’ connections. Anything more than that and we phase friends out to achieve stasis at 150 friends.
So according [...]

SOCIAL NETWORKING IS NETWORKING – NOT MARKETING

It seems as if in every marketing journal you open these days, a so-called social networking guru blabs on endlessly about the ways businesses should use social networking as  part of their marketing mix. Whether it’s urging marketers to Tweet or companies to set up Facebook Fan Pages, social networking is here to stay. These [...]

SECOND LIFE SUPPORT

by Jason Miletsky
Second Life.  The virtual world where people from around the globe use avatars to meet, network and shop.  It’s been the subject of newscasts, marketing lectures, and a particularly memorable episode of Law & Order.  It’s been the source of ruined relationships and silly, wasteful law suits.  But with an online population of [...]