Perspectives
Posts tagged as: television

NOT AMUSED BY AMUSEMENT PARK ADS

By Michael Hand As the long holiday weekend gets ready to hit us and I think about the possible outlets of activity for my kids, the use of advertising by theme parks has certainly come to mind.  Who are they trying to connect with??  What kind of message/image are they trying to convey?? Watching the [...]

THE DIRTIEST FOUR-LETTER WORD: TIVO. WHAT DOES IT MEAN TO MARKETERS, AND HOW CAN YOU PLAN AROUND IT?

by Michael Hand Marketers need to stop complaining about TiVo and the role it is playing in diluting media messages. Consumers will continue to time shift their favorite shows and fast forward through commercial interruptions. Can you blame them for loving the ability to watch a one-hour drama in 40- minutes? Digital Video Recorders (DVRs) [...]

Search Archive

Search by Date
Search by Category
Search with Google
Log in | COPYRIGHT PERSPECTIVES 2010 - 2011